I Hate Luv Storys (Hindi)

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4.5/10
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5.5/10
Release Date:
July 02, 2010

I hate luv storys' is the maxim Jay lives by. But as an assistant director to Veer, the most famous romantic filmmaker of Indian Film Industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film… Simran, with whom he shares the strangest first encounter! Simran loves luv storys; So much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj, she lives a blissful, dreamy life; One that is rudely interrupted by Jay's cynicism. The turmoil's of Jay and Simran's life, is ironically interweaved with the Luv Story that they are working on…. But will Jay and Simran ever find their own Luv Story?

I hate luv storys' is the maxim Jay lives by. But as an assistant director to Veer, the most famous romantic filmmaker of... Show More

CinemaaOnline

Editor   Jul 02, 2010 13:40  

The title of the film and all its promos had given me an impression that this would be a kind of spoof on the strawberry-n-cream brand of romances that has been the forte of YRF & Dharma productions in recent times. I was expecting a Dostana like treaatment of a love story, but I hate Luv Storys, director Punit Malhotra’s debut under the auspices of Karan Johar’s Dharma productions pleasantly surprised me with the sheer audacity of what it attempts to do. In a time when candyfloss romance is the most prolific genre in Bollywood, to the extent that even films of other genres tend to end up as one, there has been an understandable backlash from the audience in general and the critics in particular against it. Borrowing from its predecessors like DDLJ, KKHH, Dil Chahta Hai, Hum Tum and many others, I Hate Luv Storys is producer Karan Johar’s counter argument to this criticism of the genre.