When we (ReviewGang & Wogma) came up with the idea of Reel-Life Bloggers Contest, an obvious part of the deal was coming up with a interesting and attractive prizes for winners. Since this whole contest is around movies, we wanted to do something in this space. So we came up with options like 5 DVDs of winner’s choice, Movie/TV Show Collectors Boxed Set, DVD’s of blogger’s choice and asked them to suggest alternatives. We also decided to keep online gift vouchers as a standby option – we were unsure if it makes an attractive prize at all.
To gauge public perception, we did a quick survey among movie lovers, friends and colleagues to see which option would make for an attractive prize. We were stumped to see almost everyone wanted a Flipkart coupon! It surprised us but, in hindsight, should not have. Flipkart has been my “go to” place for buying books online since 2009. Lately it has become the first place I check for other product categories too. So much so, that at times I have even delayed my purchases hoping that Flipkart will include that category in the future.
When I think about the space that ReviewGang is in – it seems incredibly crowded with fairly powerful players. But so it was for Flipkart, even when it started off. Flipkart emerged successful despite of e-commerce being a crowded space with lot of powerful players like Rediff, IndiaTimes, Futurebazaar etc. So I started looking at what Flipkart did to outdo competition.
So, here’s hoping that ReviewGang will be as popular and as loved as Flipkart soon :) no effort is being spared to achieve that goal!
Would be fantastic to hear more on what could be done better at ReviewGang from you guys. Am all ears when it comes to critics! Remember, I run a review site!! :)
1 I’m not picking on InfiBeam :). It is the closest competitor to Flipkart and is quite good on the service front. But it is nowhere close to Flipkart when it comes to usability.